This programme aims to train communications professionals who understand the full spectrum of the media market. BBU's Communication and Media programme became the first academic programme in Central and Eastern Europe to be accredited by the UK-based Chartered Institute of Public Relations (CIPR), recognising the quality of the content and the delivery.
Communication and Media Studies BA, BBU
7 semesters
2750 EUR/semester
(please note: to be able to obtain an Acceptance Letter, apply for a visa and start your studies, 2-semesters’ tuition fee and some other minor fees must be paid upfront)
Budapest
English
- For February intake: 15 December
- For September intake: 30 June
Direct admission or admission
with a foundation
program
Programme objective
The aim of this programme, which is recognised by the Chartered Institute of Public Relations (CIPR), is to train communications professionals who understand the full spectrum of the media market, with special emphasis on the principles and practices of news and programming and the tools of digital communications in the functioning and institutional systems of both the private sector and public administration. Graduates will not only possess the most advanced theoretical knowledge with respect to new media (web 2.0), e-communications and digitalisation, but will also be able to apply those skills to their respective work situations.
Programme content
Fundamental knowledge of the social sciences
Key subjects: basic legal and administrative knowledge, economics, European history and culture, political science, stylistics, and creative writing.
Professional knowledge
Key subjects: communication theory, semiotics and visual communication, inter-cultural communication, communication and media law, media, media economics, media and politics, network communication, marketing communication, PR and reputation management, globalisation and multiculturalism, news and programming, integrated organisational communication, international digital communication, international negotiation techniques.
In addition to the above, it is also possible to acquire a high level of professional language skills throughout the course of this programme.
Programme focus
Our Communication and Media Studies graduates will be able to:
- Understand and use all elements of social media, e-communication, and digitalisation,
- Understand the operational mechanisms of social phenomena and their sub-systems, as examined by communication and media studies,
- Know the most important factors of the social, structural, economic, and political processes determining the field of communications and media,
- Confidently manage print and digital literature resources, social science and media research databases and the tools for their operation, and effectively process new knowledge in their field.
