The aim of this Marketing master programme is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises.
Marketing MSc, BBU
4 semesters
3000 EUR/semester
(please note: to be able to obtain an Acceptance Letter, apply for a visa and start your studies, 2-semesters’ tuition fee and some other minor fees must be paid upfront)
Budapest
English
- For February intake: 15 December
- For September intake: 30 June
Direct admission or admission
with a foundation
program
Programme objective
The aim of this programme is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.
Programme content
- Marketing to enter international markets
- Applied marketing strategy
- Brand strategy – international branding
- Supply-chain marketing
- Trade and shopper marketing
- Integrated marketing communications
- Creative communication planning
Programme focus
Students who have completed the Masters degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:
- Manage medium and large enterprises, complex organizational units
- Perform comprehensive economic functions in business organizations
- Plan and manage complex management processes
- Manage resources both in domestic and international, multicultural environments
